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"If you are like me and always looking for an edge against the competition I highly suggest you try the new SiteWit service." —Jim Walker, TVCNetI've been running adwords campaigns on Google for years. Adwords are simply a necessary part of doing business online. And if you've tried Google Adwords, my suspicion is that your experience has been like mine– dry and lacking flavor.
See the new SiteWit search engine navigation bar.
Then follow the simply onscreen instructions to sign up, and setup your Ads campaign with Google, Yahoo, and Bing today.
DO-IT-YOURSELF, OR AGENCY
|FOUR STEP SET-UP PROCESS BELOW:|
|Provide company information – name, website, etc.Identify the campaign goal – generate leads or transactions.Tell us about the products and/or services your company provides.What is your geographic focus – national, state or local.||Open an account with each individual search engine that you would like to run a campaign on.Steps 2-4 will need to be completed individually for each search engine.Ongoing monitoring will need to be done for each campaign on a weekly basis.|
|One by one, SiteWit displays a keyword or keyword phrase. You simply rate it one to four stars based on your business knowledge and what you think will drive traffic.SiteWit continuously combs through both your campaign and website data to identify the keywords that are driving results and engagement, as well as new keywords that might be relevant to add to the campaign.||Create a list of keywords from scratch of what might drive traffic to your site. Look for both mass and long tail keywords.Create a list of negative keywords to include.Create “ad groups” by grouping “like” keywords.Define the match type for each keyword – broad, phrase or exact.Set a maximum amount per keyword that you’re willing to pay based on its popularity & your budget.|
|SiteWit provides a list of ad copy and call to actions that you can choose from or you can write your own.SiteWit automatically sets up a/b tests to identify which ads are performing better.||Create at least one compelling ad for each group of keywords – make sure they include at least one of the keywords in your ad group.Create the call to action for each group of keywords.Designate a destination URL for each ad group.|
|Select your monthly budget and search engine(s) for your campaign to run on.SiteWit automatically optimizes your budget across your campaign to ensure it runs the entire month.||Define your budget and then determine how it will be distributed between search engines, keywords, Ads, geography, time (day vs. night).|
|ONGOING MONITORING & OPTIMIZATION|
Each time you open your dashboard, SiteWit provides a simple and easy to understand overview. In addition, we’ll also provide recommendations on new keywords that might be beneficial to ad to your campaign. You simply rate or select them as you did during your campaign set-up.
SiteWit bids your keywords daily, computing how much to pay per click to maximize your budget
|Track keyword performance by looking at click-through rates (CTRs), costs per click.Perform manual A/B testing to drive the best traffic.Check keyword bids and raise those that are performing well; lower those that are not; and pause poor performers.Research new keywords to add to your account; identify negative keywords to add as well.Bid strategically to optimize your spendRefine ads & rewrite those that are performing poor.|
5 minutes to set up
5 minutes per day
Hours to set up
Hours per week